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how to use pinterest for web designers

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How To Use Pinterest As A Web Designer?

Pinterest is one of the fastest-growing social media platform/search engines at the moment. With its visual nature, Pinterest has become a favorite among web designers and businesses because of its ability to drive traffic back to your website. In this article, we will cover some tips on how to use Pinterest as a web designer, from SEO best practices to attracting customers with boards and pins.

Table of Contents

Why should web designers use Pinterest?

If you’re a web designer, Pinterest is a goldmine. The platform has over 250 million users and nearly 80% of them are women. According to the latest statistics from Statista, the average number of monthly active users is about 90 million people per month, which makes Pinterest even more appealing for brands with a visual component that want more eyeballs on their products or services. We’re sure you already know why it’s important to be on social media in general—but if not: Don’t just be present, be visible! Pinterest can help you do just that by driving traffic back to your website and increasing conversions through user engagement (likes, comments, shares).
share web design portfolio on pinterest

Using Pinterest to share your projects and portfolio

Have you ever wanted to share your projects, but didn’t know where to start? Well, look no further than Pinterest!

For example, you can create a board for each project you’ve worked on and then link to each project via the URL of its landing page on your website. That way, it’s easy for people who are looking for certain types of work to find what they’re looking for—and they can see your portfolio in one place! Don’t forget to optimize the board description with keywords related to the project itself. For example, you can create a board where you will share all the web design projects for different niches. 

How to use Pinterest to grow your web design business?

  • Create your business account.
  • Claim your website.
  • Enable Rich Pins.
  • Fill out your profile.
  • Make sure to do a proper keyword research
  • Create the right boards and fill them with great content that people will want to pin from!

Optimize your board descriptions

Board descriptions are a vital part of the Pinterest marketing strategy. They are one of the first things people see when they visit your board and can draw them in or turn them away.

Here are some tips:

  • Use your keywords in the board description. This will help with SEO and make it easier for people to find you through Pinterest searches, as long as you use them correctly.
  • Make sure that every one of your boards has an appropriate title (the name of the board) and description (the text below it). The title should be unique, but you can reuse descriptions if all else fails—just make sure that each description fits its board perfectly!
  • The keyword density for board descriptions is around 1-2 percent maximum. 

Put your keywords in the pins’ descriptions

  • Put your keywords in the Pins’ descriptions.
  • Make sure the description is relevant to the pin.
  • Make sure it’s long enough.
  • You can add a call to action in your description.
  • You can use hashtags in your description

Create high-quality images with text overlays

This is a very important tactic to consider. The quality of the images you are using will make or break your SEO efforts. If you have low-quality images, it won’t matter how good your description is because people won’t be able to read it! You need to have high-quality photos that are relevant and unique.

Pin consistently and frequently

Pinning frequently is crucial to gain traction on Pinterest. You need to post new content regularly so that you can maintain your audience engaged. This will help as Pinterest will see you as an active member of their platform.

When you’re pinning, it’s important to consider what kind of content works well on Pinterest. You’ll want to look at popular pins, and relevant pins and ask yourself “does this belong?” If the answer is yes, then go ahead and add it!

Use Story Pins

Use Story Pins if possible: these look similar to Facebook Stories but are only visible to people who follow you directly instead of being shared publicly like most other things posted through Pinterest profiles/pages do (including regular image posts). This means there’s less competition since only fans can see them which can result in better engagement rates overall!

Automate Your Pinterest With Tailwind App

It’s time to automate your pinning on Pinterest! With Tailwind App, you can schedule your pins in advance and then forget about them—all while saving time and staying organized.

First, download the app and create an account. Then, add all of your boards. You can either do this manually or by importing from your Pinterest account. Once you’ve done that, it’s time to start scheduling pins!

If you’d like to take things one step further, look into using Tailwind Tribes: these are groups of people who have similar interests and goals as yours—and they’re looking for more content like yours! Join these tribes and share their content too so that both parties benefit from the relationship (and get more exposure).

Pinterest Marketing Ebook Cover

Free Pinterest Marketing Guide For Web Designers

Learn how to drive organic traffic to your website right after you launch it. This free Pinterest Marketing guide will help you create a winning Pinterest Marketing Strategy. 

Conclusion

As you can see, Pinterest is an excellent tool for web designers. It allows them to share their work with a large audience and grow their business. If you are looking for more traffic, try using these tips and see what happens!

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