Learn, Master & Sell SEO Like A Pro

• Learn the basics of SEO, what it is, and how it works to generate traffic for your clients.
• Understanding the ranking factors.

• The benefits of SEO for businesses, including increased visibility, traffic, and revenue
• The benefit of adding SEO offerings to your services as a web designer and marketer.

You will learn about the four main categories or “buckets” of SEO. These include:

• Research: You will learn how to conduct keyword research and competitor analysis to inform your SEO strategy.
• On-Page SEO: You will learn how to optimize the content and structure of your website to make it more search engine-friendly.
• Blogging/Content: You will learn how to create high-quality content relevant to your target audience and incorporating relevant keywords and topics.
• Off-Page SEO: You will learn about link-building to improve your website’s authority and reputation online.

Additionally, you will learn about the most important aspects of every SEO campaign and how to execute them effectively. This includes techniques such as title tag optimization, meta descriptions, content optimization, internal linking, backlink building, and strategies. By the end of this module, you will understand the key components of an effective SEO campaign and how to implement them.

In this lesson, you’ll:

• Discover the ins and outs of running a comprehensive website audit.
• Ensure your audits cover mobile-friendliness and optimal performance.
• Identify and tackle common SEO stumbling blocks during audits.

And that’s not all! You’ll also gain:

• Actionable tips to enhance website speed for a seamless user experience.
• Proven strategies for crafting captivating mobile-friendly designs.

In this lesson, you’ll:

• Dive deep into the world of keywords and their significance.
• Grasp the art of deciphering search intent behind keywords.
• Acquire skills to uncover high-potential keywords for your campaigns.
• Dive deep into analyzing and organizing keywords for a strategic campaign.

In this lesson, you’ll uncover:

• The art of analyzing competitors for invaluable insights.
• Proven techniques to “spy” on your rivals’ strategies.
• Strategies to pinpoint weaknesses and gaps in their SEO approaches.
• How to leverage these findings to supercharge your own SEO campaign.

Get ready to:

• Dive deep into the world of On-Page SEO wizardry.
• Learn the art of crafting attention-grabbing titles and meta descriptions.
• URL optimization for better search visibility.
• Harness the power of headings to structure your content effectively.
• Unleashing the power of internal and external links for SEO success.
• Elevate your website’s visual appeal through image optimization.

Real-world examples and best practices await, so you’ll be armed with the tools to supercharge your website’s on-page SEO.

In this lesson, we’ll explore:

• The crucial role of content in your SEO strategy.
• Step-by-step guidance on creating SEO-optimized blog content.
• Best practices to seamlessly blend creativity with search engine appeal.
• A real-life example showcasing a perfectly optimized blog article.

In this lesson, you’ll:

• Unlock the secrets of acquiring powerful backlinks for SEO success.
• Navigate the step-by-step process and diverse methods to secure valuable backlinks.
• Dive into real-world examples that showcase effective backlink strategies.
• Explore the landscape of backlink vendors and how to leverage their offerings.

You will learn how to use these SEO tools effectively to help improve your website’s rankings, visibility, and traffic.

Learn the important SEO metrics that you should measure to track your success, such as organic traffic, bounce rate, conversion rate, and keyword rankings.

You’ll get a list of additional tools used in our agency that can help you run your agency more effectively, such as project management software, communication tools, and more.

You will learn how to create a Google Listing Profile and how to optimize it to improve your local search rankings.

You will be given a checklist in Notion that outlines the exact steps that our agency takes to optimize our clients’ Google Listing profiles. By the end of this module, you will have a strong understanding of how to optimize your Google Listing profile and improve your local search rankings.

In this module, you’ll uncover:

• The pivotal importance of creating a robust system for handling SEO clients.
• A deep dive into the wide-ranging benefits this system can bring to your business.

• Experience firsthand how our Notion setup elevates collaboration and transparency.
• Seamlessly navigate through our organized structure for efficient client SEO campaign management.
• Witness real-time updates, task monitoring, and fluid communication channels.
• Embrace the power of consolidating data, reports, and campaign milestones.

You will learn how to prepare an SEO monthly report and learn best practices for presenting data and insights in a way that is easy for your clients to understand.

You will also get a sample video report that our agency created for one of our clients. This will give you a concrete example of what an effective video report looks like in practice. By the end of this module, you will have the skills and tools you need to create compelling monthly reports that will keep your clients happy and coming back for more. 

You will have a better understanding of how to sell your SEO services with confidence and effectiveness, and the strategies you can use to differentiate yourself from other web designers and marketing agencies.

Some of the topics that will be covered in this module include:

• The importance of differentiation and finding your unique selling proposition (USP).
• How to prepare for a sales call or meeting, including researching the prospect and practicing your pitch.
• How to switch your mindset from being a web designer to a salesperson and effectively communicate the value of SEO to your prospects.
• How to conduct a strategy call that provides value and builds trust with your prospect before asking for the sale.
• Sales techniques and strategies you can use to close the deal and turn prospects into clients.

In this lesson, you’ll explore:

• The transformative power of strategy calls for prospect engagement.
• How strategy calls amplify the value and lay the foundation for successful partnerships.

In this lesson, you’ll learn:

• The art of orchestrating impactful sales calls that drive results.
• Unveiling the key components that make a sales call successful.
• Techniques to build rapport, address pain points, and present solutions.