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9 Tips For Marketing With Pinterest You Need To Know in 2022 To Avoid Making The Worst Mistakes

Hey there, fellow bloggers 😀 It’s a fact that Pinterest is the BEST way to drive instant traffic to your blog. Anyhow, Pinterest is a search engine, so you must learn how Pinterest SEO works.

That’s why we’re here, to share with you 9 EXTRA EFFICIENT TIPS when it comes to successfully using Pinterest marketing for your business in 2022. Also, we’ll teach you how to avoid making terrible MISTAKES.

If you wanna learn everything said above, follow through this post, promise your business will thank you :))

Set Up A Business Pinterest Account

To get the most out of Pinterest, you have to set up a business profile.

After you set up your business profile, you’ll have to:

1. Enable Rich Pins - That's how Pinterest will be able to pull out the meta description & the SEO post title.

2. Claim Your Website

Optimize With KEYWORDS

When you use keywords related to a topic you help Pinterest categorize your Pins to show them to the people who are searching for the specific subject.

People use keywords when searching for something on Pinterest.

If you have that keyword or a synonym included in your Pin description, Board description, or the Pin overlay, your Pin will be shown in the search results.

The user will most likely click on it & there you go, TRAFFIC, ENGAGEMENT & POTENTIAL SALES!

Where do you need to use keywords?

1. Pin Description

2. Board Description

3. Bio and Profile Description

4. Pin Title

5. Board Title

How to avoid keyword mistakes?

1. Don't use too many keywords - no more than 10 in the Pin Description + 3-5 relevant hashtags

2. Don't use keywords that are not related to the topic of the post

3. Don't just stuff the keywords in the descriptions, include them naturally throughout the descriptions

** PS – We have a post where we explain how & where to find keyword for Pinterest – check it out here

Pay Attention To The Design Of The Pin

First & most important, Pinterest is a VISUAL SEARCH ENGINE. That’s the main reason why you need to focus on creating the perfect, aesthetic Pin.

Even tho your Pins are SEO optimized, with the right keywords, nobody will click on them if they are not visually appealing.

* The best way to create gorgeous, attractive Pins is with CANVA PRO , we have a free video tutorial on how to use Canva, check it out here.

Also,we’re graphic and web design experts that master Canva Pro, so for any questions you may have for the design, please contact us. And not to forget, We created these customizable Pinterest Pins templates that are a great base for a viral Pin! Download them below 🙂

How to design attractive Pins?

1. Use Bold font

2. No more than 2 font colors in the Pin Overlay

3. Use 2-3 different colors

4. Use letter spacing

5. Make sure all images are bright and clear

6. Don't use Stock Images (it's better to take your own and be unique)

* If you wanna nail Pinterest marketing & memorize the tips for creating a VIRAL PIN, download this super useful infographic we created for you!

Use Video Pins

Videos are in high demand on Pinterest, so if you’re not creating them, you most definitely miss out on a lot of potential traffic & engagement!

We create at least 2 different videos for a single post when I say different I mean everything different – text overlay, background & colors 🙂

For example, we started creating videos less than 2 months ago for the first time we reached 232,188 impressions (ONLY FOR the video pins, not the images)! – Pretty amazing, right 🙂 Once again, the easiest way to create a Pinterest Video is by using the best graphic design tool online – CANVA PRO

Put Out FRESH CONTENT

The number one thing PINTEREST loves is FRESH CONTENT DAILY! We’re not talking about a new post every single day (if you can do this, that is also great), but different, unique Pins for your old posts.

For example, we design on average 10 new Pins every single day.

A lot of you may say oh, that’s a lot of work & you’re right.

Anyhow, we’ve learned a way to make the design process fast, as well as super easy.

We use the PRE – MADE PIN TEMPLATES that I believe you already downloaded 🙂 To recap, the Pro Tip when it comes to putting out fresh content regularly is: USE THE PRE MADE PIN TEMPLATES as a base & then customize different ones!

Use Pinterest Trends Tool

Pinterest introduced this great tool at the beginning of 2020! You can compare four different or similar keywords & see which ones are performing the best.

You can also find out today’s top Pinterest Trends as well as the official 100 Pinterest trends.

Thank you, Pinterest Team, xoxo!

Make our job easier for sure!

Don't Rely Only On Scheduling Tools

While TAILWINDis the Best Scheduling Tool for Pinterest that all of us need & can not imagine working without it, don’t forget to spend some time on Pinterest & PIN 1-2 PINS MANUALLY every day.

We usually spend no more than 15-20 minutes scrolling through the Pinterest feed daily.

Highly recommend you do the same, even 10 minutes is just enough:)

Have A Set PINNING STRATEGY

Being successful on Pinterest means having the right PINNING STRATEGY! In a short amount of time, You will nail Pinterest Marketing like a Pro, if you implement these tips, we’re about to teach you!

What makes a remarkable pinning strategy?

1. Be Consistent - Pin the same amount of pins every day

2. Create 5- 10 different Pins for each post

3. Pin to the most relevant boards

4. Pin other Pins to your Boards - 20% Others & 80 % your Pins

5. Use Tailwind Scheduler, also pin 1-2 pins manually a day

Pay Attention To The Analytics

Follow your ANALYTICS & pay attention to what they are telling you!

This is crucial for successful Pinterest marketing strategy !

You can track your Pinterest Performance with:

1. Pinterest Analytics

2. Google Analytics

3. Tailwind Insights

What you will learn from analyzing these tools?

1. Which content is performing the best.

2. Which Pin design gets more clicks

3. How many reshares & repins your Pins got

4. How engaged your audience is

5. What time of the day your audience is most engaged

6. How many page views you get a day

* To understand in detail Pinterest Analytics, please read this article

Don’t focus much on Pinterest analytics, instead focus on GOOGLE ANALYTICS AS WELL AS TAILWIND INSIGHTS since they are more accurate.