How To Sell Web Design & SEO Services To Clients?
Table of Contents
Explain the benefits of SEO
Start the conversation by offering advice & explaining the power of SEO & why their business will benefit when it’s constantly optimized for the search engines.
Shortly, tell them that without an SEO optimization they have no chances of being found & discovered online.
And if they can’t find you online? You might as well not exist at all.
According to research from HubSpot and BrightLocal, 94% of all Internet users do online research before making an in-store purchase, make sure to share more statistics like this.
Talk about the benefits of having a website & ranking high on Google
When you are about to sell a web design package, never focus on speaking about your impressive design skills. Business owners don’t care about having a pretty website, they want a website that will bring them sales.
Start by explaining that when people search for a business on Google, they are looking for an answer. That’s when the opportunity comes for your clients. If they rank high on the search engine results, they can easily attract traffic and new buyers to their website using their natural link authority, social proof, and trust signals.
In addition, ranking in Google has become a critical factor when it comes to consumers choosing businesses online (source).
So to recap, make sure to explain to your client that you will create a unique website for their business. The main purpose of the website will be to attract their ideal client, build trust with their audience, and most importantly make sales.
Work on your sales pitch to sell your website design & SEO services
We already established that approaching your potential clients by offering advice & highlighting benefits that they will get from the services you offer is THE WAY TO GO!
Let’s talk now about the actual sales pitch. Once you identify potential clients, how do you approach them?
We have tried so many strategies so far :
- Reach out via LinkedIn and share some screenshots of the website backend analysis
- Share some of their competitors that are ranking high and doing a great job with marketing their business & explain that the competitors are getting the business that should be theirs.
- Be active on Facebook groups/ Linekdin groups, Networking events & simply share tips, advice & ideas on how they can grow the number of leads they get online
All of these strategies work for us & we make close deals constantly.
Anyhow, recently we created a more personal approach when reaching out to the cold leads.
We use a tool that allows us to create a short 3-5 min video where we introduce ourselves & explain to our potential clients how we can help them out.
This strategy has been a win-win since it’s personalized for each potential client. Also, via video, they can see your face, hear your voice, etc, all of this makes a huge difference. I will include a link from the tool we use so you guys can check it out. Loom
Please feel free to reach out to us, so we can teach you exactly how to get started & get your first closing using this tool. It will save you tons of time, trust me!
Conclusion
All the strategies I mentioned above are the ones we have already tested & they work phenomenally!
We are closing multiple packages every single month.
At the end of the day, it all comes to highlighting the benefits your clients will get when they decide to work with you.
Also, make sure to work on your sales pitch.
It should be personalized, and you should offer some super valuable tips & advice on how your potential clients will be able to make sales from their online presence.
This is how you will sell website design & SEO services like a pro!
