The Basics of SEO - Search Engine Optimization for Google
Table of Contents
Core Elements of SEO
1.Technical SEO
2.On-page SEO
3. Off-page SEO
What is Technical SEO?
Technical SEO is all about how your website is structured. Think of it as the foundation of your website.
Technical SEO Checklist:
1. Meta Data
2. Schema Data
3. Site Load Time
4. Responsiveness
What is On-page SEO?
On-page SEO is an umbrella term that covers everything that you do on your website in order to get it ranked higher on search engines. On-page SEO is crucial because it’s really difficult (if not impossible) to rank on search engines without it. The most important part of on-page SEO is creating high-quality content and optimizing it so that search engines can easily identify what your site is about.
On-page SEO Checklist:
1. Content
2. Optimize for search intent
3. Strategically place your focused keyword
4. Image Optimization
5. Internal Linking
6. Headings (Use Heading Tags to make your content scannable and easier to read with the right hierarchy)
What is Off-page SEO?
Do you know that search engines such as Google, Bing, and Yahoo! rely not only on your website content but also on other factors? To create a cohesive SEO strategy and boost your website’s ranking in search results (beyond keyword optimization), look at off-page SEO—it gives you an opportunity to make changes outside of your site.
This involves working on factors beyond your website’s control—blogging, social media, video marketing, and link building—to attract incoming links from other sites. Link building is a specialized topic in and of itself, but it boils down to getting more backlinks from trustworthy websites.
Off-page SEO Checklist
1. High Authority Backlinks
2. Social Signals
3. Domain Authority
4. Local SEO
SEO requires a healthy mixture of technical SEO, on-page and off-page optimization, so it’s important to know what makes up each side.
Conclusion
Optimizing your website for search engines isn’t a one-and-done task. It requires a commitment from you and your team, and with good reason: SEO is highly rewarding when executed correctly. And it doesn’t have to be hard, either!
We hope you have a clear understanding of how search engine optimization for Google works after reading this post. By implementing these techniques into your workflow, you’ll begin ranking higher in search results, which means more traffic and leads for your business. Cheers!
