Web Design Proposals
If you want to know what type of web design proposals will help you successfully sell your web design packages, then this is the right post for you!
The perfect proposal can help a client understand the web design process from beginning to end and make sure that you’re on the same page with them about what needs to be done.
Your client will also understand all the value that your web design process will bring to their business. Based on that value they will buy your services.
Table of Contents
Why you need to have the perfect web design proposal?
The web design industry is very competitive, anyhow if your sales process is strategic and polished you are going to be able to stand out from all of your competitors and your potential client will choose you over them.
On our social media platforms and here on our site, we’ve talked a lot about all the steps you need to include in your sales process, and creating high-converting proposals for your web design packages is an essential part of your sales strategy.
How you structure and present the proposal will determine whether a potential client becomes your client or not.
What to include in your web design proposal?
A high-converting proposal for web design clearly explains what you will do, and how your process is going to help your clients grow their business.
The proposal should be focused on the challenges and obstacles your client is facing.
First and foremost, lay out all the challenges the client is facing and offer your solutions.
Next, talk about the deliverables and make sure to let them know what is exactly they will get from you.
Have a section that will explain your process, how you will approach the project, and everything that will happen from start to finish.
Don’t forget to include the timeline for the project, and the communication process, and more importantly don’t forget to send an agreement before you start the project.
Never start a project only with an approved proposal, make sure you have a contract signed by both parties as well.
How to present your web design proposal to potential clients?
One of the biggest mistakes we did at the beginning of our career is not reviewing the proposal together with our potential client on a call.
After we had the initial business strategy call we crafted a proposal and just send it to our potential client’s email.
After we send the proposal, it took them so long to go through it, and often they didn’t understand most of it so they couldn’t see the value in it.
We analyzed our sales process a lot and so we identified that we have to change some things to make more sales.
Scheduling a second call to present the proposal and walk our clients through all the things we laid out was a real game changer!
Our close rate went to the roof!
Example of a high converting web design proposal
Conclusion
Creating a web design proposal is an essential part of your sales process.
There are a few steps you have to follow when it comes to creating a high-converting proposal.
First and foremost, focus on your clients and offer solutions to their challenges.
Don’t talk about your experience and your expertise.
Instead talk about how you will help them and what results you will achieve for their business!
